Development Strategy for Fish Processing MSMEs in Kampar Regency (Case Study: Koto Mesjid Village)
DOI:
https://doi.org/10.38035/dijefa.v6i6.5574Keywords:
MSMEs, SWOT Analysis, Development Strategy, Patin Fish, Kampar RegencyAbstract
Micro, Small, and Medium Enterprises (MSMEs) are widely recognized as key drivers of regional economic development, in line with Schumpeter's entrepreneurship theory and Porter's concept of competitive advantage. This study examines the development of fish processing MSMEs in Kampar Regency, one of the main catfish production centers in Indonesia. Using a qualitative approach, data were collected through interviews, observations, documentation, and questionnaires, then analyzed using the SWOT (Strengths, Weaknesses, Opportunities, Threats) method. The results show that MSMEs in Kampar have strengths such as abundant raw materials, a skilled local workforce, and government policy support. However, there are weaknesses such as limited technology, limited financial resources, and underdeveloped distribution channels. Opportunities arise from increasing consumer demand and export potential, while threats include price fluctuations and inter-regional competition. The recommended development strategy is the Strength–Opportunity (SO) approach, focusing on product diversification, human resource capacity building, institutional strengthening, and digital marketing adoption. These steps are expected to increase competitiveness, ensure sustainability, and strengthen the contribution of MSMEs to regional economic growth.
References
Afriyatna, S., Fahmi, IA, & Elviera, B. (2023). Profit analysis and marketing strategy of Sagarurung fish at MSMEs Suka Rasa in Talang Ubi District, Penukal Abab Lematang Ilir Regency. INVEST: Journal of Business Innovation and Accounting, 4(1), 118–127. https://doi.org/10.55583/invest.v4i1.463
Fifian Permata Sari, Harwanto, & Oktarina, Y. (2024). Fish-based MSME development strategy in Patin Village, Belitang District, East OKU Regency. Journal of Integrated Agribusiness, 6(1), 58–68. https://doi.org/10.33019/jia.v6i1.5186
Heizer, J., & Render, B. (2011). Operations Management (10th ed.). Pearson Education.
Hisrich, R.D., & Peters, M.P. (2002). Entrepreneurship (5th ed.). McGraw-Hill.
Muthmainnah. (2017). Development strategy of micro, small, and medium enterprises (MSMEs) in improving community economy. Journal of Economics and Public Policy, 8(2), 99–110.
Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
Robinson, K. (2001). Out of Our Minds: Learning to be Creative. Capstone Publishing.
Sari, AK, Nissa', ZNA, & Ajri, M. (2023). An empirical study of sustainability strategies in women-led fish processing enterprises on the Depok coast. Journal of Social Sciences and Humanities, 13(3), 545–555. https://doi.org/10.23887/jish.v13i3.84867
Schumpeter, J. A. (1934). The Theory of Economic Development. Harvard University Press.
Sholeh, QN, Syarief, R., Suwandi, R., & Hidayat, T. (2022). Development strategy of frozen fish processing business at PT XYZ. Indonesian Journal of Fishery Product Processing, 25(2), 226–234. https://doi.org/10.17844/jphpi.v25i2.38833
Sutomo, S., & Churiyah, M. (2024). Human resource development strategy on the performance of grilled fish MSMEs in Tambak Wedi Surabaya: SWOT analysis. International Journal of Business, Law, and Education, 5(2), 1624–1637. https://doi.org/10.56442/ijble.v5i2.666
Yuliani, R., Prasetyo, B., & Hidayat, A. (2023). Strategic entrepreneurship and the performance of women-owned fish processing units in Cibinong District, Bogor Regency. Economies, 11(3), 88. https://doi.org/10.3390/economies11030088
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Medina Febrisa Helmi, Abshor Marantika, Kasmawati
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Economics, Finance & Accounting (DIJEFA).
