Analysis of Internal and External Factors in the Business Development Strategy of Moringa SMEs in East Nusa Tenggara
DOI:
https://doi.org/10.38035/dijefa.v7i3.6880Keywords:
Business Development, EFE, IFE, SMEs, SWOT analysisAbstract
Growing consumer preference for healthier lifestyles has created both opportunities and challenges for micro, small, and medium enterprises (MSMEs) producing natural-based products. This study examines the moringa-based MSME industry in East Nusa Tenggara (NTT), Indonesia, to identify the internal and external factors influencing business development and to formulate appropriate strategies. Data were collected through interviews and questionnaires involving MSME owners, employees, and government representatives. The findings indicate that abundant raw material availability is the industry's primary strength, whereas limited financial capital and restricted access to financing remain major constraints. Externally, the healthy lifestyle trend presents significant market opportunities, while increasing quality requirements from consumers and business partners represent key challenges. The results suggest that strengthening regional product branding and developing innovative moringa-based products are the most appropriate strategies to enhance competitiveness, maintain market position, and support the long-term sustainability of moringa-based MSMEs.
References
[BSIP] Badan Standarisasi Insturumen Pertanian. (2025). Superfood" Daun Kelor: Nilai Gizi, Ekonomi, dan Lingkungan. https://perkebunan.brmp.pertanian.go.id/berita/superfood-daun-kelor-nilai-gizi-ekonomi-dan-lingkungan
Alam, M. C., Setiawan, B., Toiba, H., Maulidah, S., & Rahman, M. S. (2025). Supply chain management practices of SMEs in developing countries: Bibliometric and systematic reviews. Agricultural Economics (Czech Republic), 71(2), 99–112. https://doi.org/10.17221/290/2024-AGRICECON.
Chiu Weisheng, Oh Ga-Eu, C. H. (2022). Impact of COVID-19 on consumers’ impulse buying behavior of fitness products: A moderated mediation model. Journal of Consumer Behaviour. 21(2), 245–258. https://doi.org/10.1002/cb.1998.
Cumming, D., Johan, S., & Zhang, Y. (2018). Public policy towards entrepreneurial finance: Spillovers and the scale-up gap. Oxford Review of Economic Policy, 34(4), 652–675. https://doi.org/10.1093/oxrep/gry012.
David FR, David F, R. (2017). Strategic Management concepts and cases : A COMPETITIVE ADVANTAGE APPROACH (16th ed.). New York: Pearson Education, Inc.
Dobbs, M., & Hamilton, R. T. (2007). Small business growth: Recent evidence and new directions. International Journal of Entrepreneurial Behaviour and Research, 13(5), 296–322. https://doi.org/10.1108/13552550710780885.
Hilal, B., Abdul Rahim, N. F., & Iranmanesh, M. (2020). The Conceptual Framework of SMEs Financial Success in Sultanate of Oman. Journal of Governance and Integrity, 3(2), 17– 36. https://doi.org/10.15282/jgi.3.2.2020.5307.
Munandar, A. (2016). The Strategy Development and Competitive Advantages of Micro Small Medium Entreprise Business Institution Toward Regional Development. https://doi.org/10.24198/adbispreneur.v1i2.10233.
Narulita, S., Winandi, R., & Jahroh, S. (2014). Analisis Dayasaing Dan Strategi Pengembangan Agribisnis Kopi Indonesia. Jurnal Agribisnis Indonesia, 2(1), 63. https://doi.org/10.29244/jai.2014.2.1.63-74.
Porter ME, . (1990). The Competitive Advantage of Nations Harvard Business Review. Harvad Business Review, 17(1), 213–215. https://doi.org/10.1177/014920639101700113.
Roosje Kalangi. (2015). Human Resource Development and Performance of State Civil Apparatus in The Sangihe Islands District of North Sulawesi Province. Jurnal LPPM Bidang EkoSosBudKum, 2(1), 1–18.
Singh, R. K., & Kumar, R. (2020). Strategic issues in supply chain management of Indian SMEs due to globalization: an empirical study. Benchmarking, 27(3), 913–932. https://doi.org/10.1108/BIJ-09-2019-0429.
Vu, T. L., Nguyen, D. N., Luong, T. A., Nguyen, T. T. X., Nguyen, T. T. T., & Doan, T. D. U. (2022). The impact of supply chain financing on smes performance in global supply chain. Uncertain Supply Chain Management, 10(1), 255–270. https://doi.org/10.5267/j.uscm.2021.9.003.
Wasfika, Hesti . Aswat, Ibnu. Karpriana Permadi, A. (2023). Pengaruh E-Service Quality Terhadap E-loyalty dengan Brand Image dan E-Satisfcation Sebagai Variabel Mediasi. Jurnal Ilmiah Manajemen Kesatuan, 11(2), 203–212. https://doi.org/10.37641/jimkes.v11i2.1750.
Wheelen TL, Hunger J, D. (2012). Strategic Management and Business Policy: Toward Global Sustainability. United States of America: Pearson.
Yuliana, R., & Hadyarti, V. (2022). Analisis Pengaruh Modal Usaha terhadap Perkembangan Usaha UMKM (Usaha Mikro Kecil Menengah) Wilayah Pesisir Madura. Jurnal Administrasi Kantor, 10(2), 144–152.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Niken Larasati Doko, Siti Jahroh, Zenal Asikin
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish their manuscripts in this journal agree to the following conditions:
- The copyright on each article belongs to the author(s).
- The author acknowledges that the Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) has the right to be the first to publish with a Creative Commons Attribution 4.0 International license (Attribution 4.0 International (CC BY 4.0).
- Authors can submit articles separately, arrange for the non-exclusive distribution of manuscripts that have been published in this journal into other versions (e.g., sent to the author's institutional repository, publication into books, etc.), by acknowledging that the manuscript has been published for the first time in the Dinasti International Journal of Economics, Finance & Accounting (DIJEFA).
