Thio Tryphena, G., Novianti, A., Maharani, A., & Mustikasari, F. (2026). Evaluating The Impact of Viral Marketing Elements in TV Ads on Brand Awareness in Indonesia’s Dairy Industry. Dinasti International Journal of Economics, Finance & Accounting, 7(2), 1400–1419. https://doi.org/10.38035/dijefa.v7i2.6839