SONDAY, Mahendra Ramadhan; NURBAITI, Yessy; MUSTIKASARI, Faranita. The Influence of Viral Marketing and Buy Now, Pay Later Promotion on Impulsive Buying of Sneakers in E-commerce: The Mediating Role of Hedonic Motivation and Fear of Missing Out (FOMO). Dinasti International Journal of Economics, Finance & Accounting, [S. l.], v. 6, n. 4, p. 3576–3581, 2025. DOI: 10.38035/dijefa.v6i4.5379. Disponível em: https://www.dinastipub.org/DIJEFA/article/view/5379. Acesso em: 16 jun. 2026.