Building Community-Based Economy At Neighborhood (RT) Level Through People’s Business And Digital Sales: Implementation Study Of WarungRakyat Application

Authors

  • Diky Firdaus Universitas Mercu Buana, Jakarta-Indonesia
  • Hery Derajad Wijaya Universitas Mercu Buana, Jakarta-Indonesia
  • Sabar Rudiarto Universitas Mercu Buana, jakarta-Indonesia
  • Andyan Pradipta Utama Universitas Mercu Buana, Jakarta-Indonesia
  • Joko Sugiharjo Universitas Mercu Buana, jakarta-Indonesia
  • Loeky Rono Pradopo Universitas Mercu Buana, jakarta-Indonesia

DOI:

https://doi.org/10.38035/dijemss.v7i1.5221

Keywords:

Community Empowerment, Warungrakyat, Digital Sales, Gotong Royong, Basket Marketing

Abstract

This study explores the integration of communal values, physical shelf arrangement (basket marketing), and digital technology through the WarungRakyat application to empower the neighborhood-level economy (RT). Using mixed methods, including surveys, focus group discussions, and Apriori algorithm analysis, this study was conducted in two RTs in Meruya Selatan, Jakarta Barat. The results indicate that the application improved business efficiency and product visibility. Community collaboration (gotong royong) strengthened logistics and participation. The study offers an integrative empowerment model aligned with the SDGs.

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Published

2025-10-27

How to Cite

Firdaus, D., Derajad Wijaya, H., Rudiarto, S. ., Utama, A. P. ., Sugiharjo, J., & Pradopo, L. R. . (2025). Building Community-Based Economy At Neighborhood (RT) Level Through People’s Business And Digital Sales: Implementation Study Of WarungRakyat Application. Dinasti International Journal of Education Management and Social Science, 7(1), 780–783. https://doi.org/10.38035/dijemss.v7i1.5221

Issue

Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (October - November 2025)

Section

Articles

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Copyright (c) 2025 Diky Firdaus, Hery Derajad Wijaya, Sabar Rudiarto, Andyan Pradipta Utama, Joko Sugiharjo, Loeky Rono Pradopo

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