The Influence of Digital Transformation, Logistics Transformation and Digital Literacy on Business Process Innovation and its Implications on Company Performance PT POS INDONESIA

Authors

  • Realyta Sirait University of Logistics And International Business
  • Saptono Kusdanu Waskito University of Logistics And International Business
  • Melia Eka Lestiani University of Logistics And International Business

DOI:

https://doi.org/10.38035/dijemss.v7i1.5359

Keywords:

Digital Transformation, Logistics Transformation, Digital Literacy, Business Process Innovation, Company Performance, PosInd

Abstract

Transformation is a fundamental and comprehensive change in an entity, be it an individual, organization, system, or even an object, which results in different conditions. Transformation has been described by various names, digital transformation, logistics transformation and some also call it leadership transformation. COVID-19, which hit the world, has brought many changes to various business landscapes. In several business sectors this has become the starting point for transformation and PT POS Indonesia is also not free from this. The purpose of this study is to determine and analyze the implementation of digital transformation and logistics transformation that have been implemented by PT POS Indonesia. This research was conducted at the Head Office of PT POS Indonesia located at Jln Cilaki No. 73. This study uses a descriptive quantitative method involving 140 employees with a total population of 215, samples were obtained using the Slovin method with an error rate of 5%, employees work in the logistics courier business directorate and the business development and portfolio management directorate. Data collection was carried out by distributing questionnaires via google form to respondents. The results showed that the average value of each indicator was below 3,400, meeting the requirements for research. Digital transformation with an average value of 3.01, Logistics transformation with an average value of 3.04, Digital Literacy with an average value of 3.05, Business Process Innovation with an average value of 2.95, Company Performance with an average value of 3.27. Research proves that Digital Transformation, Logistics Transformation, and Digital Literacy have a positive and significant effect on Business Process Innovation. Business Process Innovation also has a positive and significant effect on Company Performance. In addition, Digital Transformation, Logistics Transformation and Digital Literacy have been proven to have a positive and significant direct effect on Company Performance. By utilizing technology, work processes in the Logistics sector will be increasingly assisted

References

Aisyah, S., Rokan, M. K., & Putri, F. (2023). Analisa Faktor Yang Mempengaruhi Penerapan Transformasi Digital UMKM Kota Dumai SKR Dan Syauqi (Studi Perbandingan). Isoquant Jurnal Ekonomi Manajemen Dan Akuntansi, 7(2), 229–240. https://doi.org/10.24269/iso.v7i2.2294

Al-Ababneh, H. A., Dalbouh, M. A. A., Alrhaimi, S. A., Siam, I. M. I., & IBRAGIMKHALILOVA, T. V. (2023). Digitalization, Innovation and Marketing in Logistics. Acta Logistica, 10(04), 615–624. https://doi.org/10.22306/al.v10i4.440

Analysis of Service Quality PT Pos Indonesia to Improve Market Share. (2024). Ekombis Review: Jurnal Ilmiah Ekonomi Dan Bisnis, 12(2). https://doi.org/10.37676/ekombis.v12i2.5384

Aulia, P., Asisa, W., Dalianti, N., & Handa, Y. R. (2022). Pengaruh Pemahaman Literasi Keuangan Dan Kemudahan Digital Payment Terhadap Kinerja UMKM Di Kota Makassar. Jurnal Dinamika, 3(1), 23–50. https://doi.org/10.18326/dinamika.v3i1.23-50

Baiquny, A. S., & Nasution, Y. (2024). Peran Modal Intelektual, Keunggulan Kompetitif, Dan Kemampuan Inovasi Terhadap Kinerja Usaha Kecil Menengah. Al Qalam Jurnal Ilmiah Keagamaan Dan Kemasyarakatan, 18(2), 1571. https://doi.org/10.35931/aq.v18i2.2954

Barlianto, A. D., & Riesfandiari, I. (2021). Efektivitas Kawasan Berikat Mandiri Dalam Meningkatkan Kinerja Logistik Dan Kinerja Operasional Pengusaha Kawasan Berikat (PKB) X Di Purwakarta. Jurnal Pajak Dan Keuangan Negara (Pkn), 3(1), 136–151. https://doi.org/10.31092/jpkn.v3i1.1281

Barus, E., Pardede, K. M., & Manjorang, J. A. P. B. (2024). Transformasi Digital: Teknologi Cloud Computing Dalam Efisiensi Akuntansi. Jurnal Sains Dan Teknologi, 5(3), 904–911. https://doi.org/10.55338/saintek.v5i3.2862

Belhadi, A., Kamble, S., Gunasekaran, A., & Mani, V. (2021). Analyzing the Mediating Role of Organizational Ambidexterity and Digital Business Transformation on Industry 4.0 Capabilities and Sustainable Supply Chain Performance. Supply Chain Management an International Journal, 27(6), 696–711. https://doi.org/10.1108/scm-04-2021-0152

Butt, J. B. (2020). A Conceptual Framework to Support Digital Transformation in Manufacturing Using an Integrated Business Process Management Approach. Designs, 4(3), 17. https://doi.org/10.3390/designs4030017

Correa, K. A. O., & Limos-Galay, J. A. (2024). Effects of Digital Literacy on the Digitalization of Business Name Registration for Micro-Business Owners in Magsaysay, Occidental Mindoro. International Journal of Research Studies in Management, 12(3). https://doi.org/10.5861/ijrsm.2024.1047

Fachridian, A., Ramli, A. H., & Araujo, L. M. d. (2024). Implementation of Organizational Agility Strategies to Meet the Challenges of Digital Transformation in Government Organizations. Media Ekonomi Dan Manajemen, 39(2), 215. https://doi.org/10.56444/mem.v39i2.4575

Fakhrudin, F., Derriawan, D., & Tabroni, T. (2022). Strategi Bisnis Peningkatan Kinerja Perusahaan Melalui Kapabilitas Sdm, Inovasi Dan Manajemen Perubahan Dimediasi Daya Saing Pada Jasa Konsultan Wahana Prakarsa Utama. Excellent, 8(2), 199–211. https://doi.org/10.36587/exc.v8i2.1116

Fauziah, N., & Wahyuningtyas, R. (2020). Pengaruh Implementasi Inovasi Digital Terhadap Kinerja Perusahaan Berdasarkan Persepsi Karyawan (Studi Kasus Pada Pt. Indonesia Power Upjp Kamojang). Jurnal Mitra Manajemen, 4(9), 1378–1392. https://doi.org/10.52160/ejmm.v4i9.462

Fransisca, F., Caroline, A., Kornarius, Y. P., Gunawan, T., & Gunawan, A. (2024). Pengaruh Literasi Digital Terhadap Perilaku Kerja Inovatif Di Perusahaan BPRS Amanah Rabbaniah. Mes Management Journal, 3(1). https://doi.org/10.56709/mesman.v3i1.199

Gampine, I. T. (2023). Business Digital Maturity and Organizational Performance: An Empirical Analysis of Service Sector Firms in a Developing Context. Ejbm. https://doi.org/10.7176/ejbm/15-15-07

Ginny, P. L. (2019). Analisis Strategi Bersaing Perusahaan Yang Bergerak Dibidang Logistik Di Jakarta. Primanomics Jurnal Ekonomi & Bisnis, 17(2), 107. https://doi.org/10.31253/pe.v17i2.172

Gobin, C., Wu, L., & Schwendt, M. (2020). Using Rat Operant Delayed Match-to-Sample Task to Identify Neural Substrates Recruited With Increased Working Memory Load. Learning & Memory, 27(11), 467–476. https://doi.org/10.1101/lm.052134.120

Gunawan, A. (2020). Usulan pengembangan bisnis rural logistics e-commerce di pt. pos indonesia (persero). 6(3), 194–201. https://doi.org/10.33197/JITTER.VOL6.ISS3.2020.432

Hadiono, K., & Noor Santi, R. C. (2020). Menyongsong Transformasi Digital. Proceeding Sendiu, July, 978–979. https://www.researchgate.net/publication/343135526_MENYONGSONG_TRANSFORMASI_DIGITAL

Han, X. (2023). Digitalization, Business Innovation and Company Performance of Manufacture Industry in China: Basis for Innovative Business Operation Framework. International Journal of Research Studies in Management, 11(7). https://doi.org/10.5861/ijrsm.2023.1087

Hapsari, D. P. (2019). Pengaruh Enterprise Resource Planning Terhadap Kinerja Keuangan Perusahaan. Owner, 3(2), 108. https://doi.org/10.33395/owner.v3i2.175

Hariyati, H., & Tjahjadi, B. (2017). Peran Mediasi Kinerja Proses Internal Atas Hubungan Strategi Inovasi Dengan Kinerja Keuangan. Ekuitas (Jurnal Ekonomi Dan Keuangan), 1(2), 164. https://doi.org/10.24034/j25485024.y2017.v1.i2.2015

Hellström, D. (2007). On interactions between packaging and logistics – exploring implications of technological developments.

Helo, P., & Thai, V. V. (2024). Logistics 4.0 – digital transformation with smart connected tracking and tracing devices. International Journal of Production Economics, 275(January), 109336. https://doi.org/10.1016/j.ijpe.2024.109336

Hunter, M. A., Lieberman, G., Coffman, B. A., Trumbo, M., Armenta, M., Robinson, C. S. H., Bezdek, M. A., O’Sickey, A. J., Jones, A. P., Romero, V., Elkin-Frankston, S., Gaurino, S., Eusebi, L., Schumacher, E. H., Witkiewitz, K., & Clark, V. P. (2018). Mindfulness-Based Training With Transcranial Direct Current Stimulation Modulates Neuronal Resource Allocation in Working Memory: A Randomized Pilot Study With a Nonequivalent Control Group. Heliyon, 4(7), e00685. https://doi.org/10.1016/j.heliyon.2018.e00685

Isabella, I., Alfitri, A., Saptawan, A., Nengyanti, N., & Baharuddin, T. (2024). Empowering Digital Citizenship in Indonesia: Navigating Urgent Digital Literacy Challenges for Effective Digital Governance. Journal of Governance and Public Policy, 11(2), 142–155. https://doi.org/10.18196/jgpp.v11i2.19258

Jamaludin, M. (2021). Desain Sistem Informasi Manajemen Rantai Pasok pada PT “ABCD” Bandung Jawa Barat Indonesia. Jurnal Administrasi Bisnis, 10(2), 143–154. https://doi.org/10.14710/jab.v10i2.36302

Khin, S., & Ho, T. C. (2019). Digital Technology, Digital Capability and Organizational Performance. International Journal of Innovation Science, 11(2), 177–195. https://doi.org/10.1108/ijis-08-2018-0083

Kurniawan, A., Rahayu, A., & Wibowo, L. A. (2021). Pengaruh Transformasi Digital Terhadap Kinerja Bank Pembangunan Daerah Di Indonesia. Jurnal Ilmu Keuangan Dan Perbankan (Jika), 10(2), 158–181. https://doi.org/10.34010/jika.v10i2.4426

Kurniawan, D. (2023). The Effect of Financial Literacy, Performance Expectancy, Effort Expectancy, and Money Saving to Use Decision Financial Technology in the Millennial Generation in North Bekasi. East Asian Journal of Multidisciplinary Research, 2(1), 63–72. https://doi.org/10.55927/eajmr.v2i1.2170

Kurniawan, R., Mangunwihardjo, S., & Perdhana, M. S. (2019). ANALISIS PENGARUH KEMAMPUAN PERUSAHAAN, DAYA RESPON RANTAI PASOK, DAN PRAKTIK MANAJEMEN RANTAI PASOK TERHADAP KEUNGGULAN BERSAING DAN KINERJA PERUSAHAAN (Studi Pada Rantai Pasok Pelumas Jawa Tengah). Jurnal Bisnis Strategi, 27(2), 150. https://doi.org/10.14710/jbs.27.2.150-166

Kusumawardhani, R., Ningrum, N. K., & Rinofah, R. (2023). Investigating Digital Financial Literacy and Its Impact on SMEs’ Performance: Evidence From Indonesia. International Journal of Professional Business Review, 8(12), e04097. https://doi.org/10.26668/businessreview/2023.v8i12.4097

Legowo, M. B., & Sorongan, F. A. (2022). Accelerating Digital Transformation During the COVID-19 Pandemic: A Model Design for Indonesian MSMEs. Binus Business Review, 13(2), 203–211. https://doi.org/10.21512/bbr.v13i2.8447

Liljefors, J., Almeida, R., Rane, G., Lundström, J. N., Herman, P., & Lundqvist, M. (2023). Distinct Functions for Beta and Alpha Bursts in Gating of Human Working Memory. https://doi.org/10.1101/2023.11.17.566386

Liu, J., Ye, Z., Shafait, Z., & Jiang, J. (2023). The Impact of Institutional Distance on Innovation Performance in Chinese Reverse OFDI: Moderating Effects of Cultural Distance and Internationalization Experience. IEEE Access, 11(October), 112830–112840. https://doi.org/10.1109/ACCESS.2023.3318255

Liu, Q., Wan, H., & Yu, H. (2023). Digital Transformation and Corporate Performance: The Moderating Role of Corporate Culture. Academic Journal of Management and Social Sciences, 3(1), 90–93. https://doi.org/10.54097/ajmss.v3i1.9564

Lu, X., Zhang, C., & Geng, L. (2024). Impact of logistics performance on international trade - a test based on meta-analysis. Journal of International Trade & Economic Development, 1–28. https://doi.org/10.1080/09638199.2024.2431263

Ma, Y. (2024). A Financial Analysis and Valuation of Apple, Inc. Advances in Economics Management and Political Sciences, 116(1), 157–163. https://doi.org/10.54254/2754-1169/116/20242490

Novalianti, F., Listiani, M. E., & Sihombing, T. M. (2019). Analisis Nilai Tambah Dan Strategi Value Chain Pada Rantai Pasok Tahu Putih (Studi Kasus Kecamatan Sumedang Utara, Kabupaten Sumedang) (Doctoral dissertation, STIMLOG INDONESIA).

Palkina, E. (2022). Transformation of business models of logistics and transportation companies in digital economy. Transportation Research Procedia, 63, 2130–2137. https://doi.org/10.1016/j.trpro.2022.06.239

Permatasari, D. I., Irfani, H. A., & Assyofa, A. R. (2023). Pengaruh Promosi Jabatan Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT PINDAD (Persero) Bandung. Jurnal Riset Manajemen Dan Bisnis, 109–115. https://doi.org/10.29313/jrmb.v3i2.2905

Pranata, S., Narimawati, U., & Syafei, M. Y. (2024). Content Marketing, Social Media Marketing and Search Engine Optimization (SEO) on Successful Business Performance in Msmes in Cirebon City With Digital Literacy as an Intervening Variabl. Jurnal Riset Ekonomi Manajemen (Rekomen), 7(1), 272–283. https://doi.org/10.31002/rekomen.v7i1.1426

Qadri, R. A., Cuandra, F., Alexander, Ester, R., Lim, J., Chandra, A. N., & Kurniawan, J. (2022). Penerapan Manajemen Rantai Pasok Berbasis Sistem ERP Pada PT. Unilever Indonesia. Jurnal Inovasi Penelitian, 3(1), 4555–4562. https://stp-mataram.e-journal.id/JIP/article/view/1588

Rashin, M. A., & Ghina, A. (2018). Identifikasi Inovasi Dan Kinerja Bisnis Dalam Meningkatkan Daya Saing. Jurnal Penelitian Pendidikan, 18(2), 213–219. https://doi.org/10.17509/jpp.v18i2.12963

Rodríguez-Rudi, G., Carreno-Benavides, D., Acevedo-Urquiaga, A. J., & Cossío, N. S. (2024). The impact of management systems and human resources on logistics performance: an empirical study. Acta Logistica, 11(4), 709–718. https://doi.org/10.22306/al.v11i4.572

Rumanti, A. A., Rizana, A. F., Ramadhan, F., & Reynaldo, R. (2021). The Impact of Open Innovation Preparation on Organizational Performance: A Systematic Literature Review. IEEE Access, 9, 126952–126966. https://doi.org/10.1109/ACCESS.2021.3111091

Sang, T. M. (2023). Digital Transformation Toward Sustainable Development in Vietnamese Small and Medium Enterprises. Management & Marketing, 18(s1), 459–473. https://doi.org/10.2478/mmcks-2023-0025

Santiari, D. M., Sukarsa, I. M., & Sudana, O. (2021). Analisis Inovasi Proses Bisnis Terintegrasi Pada Sebuah Kabupaten Di Indonesia. Jitter Jurnal Ilmiah Teknologi Dan Komputer, 2(3), 585. https://doi.org/10.24843/jtrti.2021.v02.i03.p18

Saputra, M. U. N., & Prasetyo, K. B. (2023). Reproduksi Budaya Batik Milenial: Upaya Pelestarian Dan Inovasi Batik Tradisional Di Identix Batik Semarang. Jurnal Paradigma Journal of Sociology Research and Education, 4(2), 126–140. https://doi.org/10.53682/jpjsre.v4i2.8046

Sari, D. I., Harahap, W. L., & Yoss, Y. T. (2023). Transformation Digital in Logistic Company Strategy Management After Pandemic Covid 19. Jurteksi (Jurnal Teknologi Dan Sistem Informasi), 9(3), 445–452. https://doi.org/10.33330/jurteksi.v9i3.2427

Soroya, S. H., Ahmad, A. S., Ahmad, S., & Soroya, M. S. (2021). Mapping Internet Literacy Skills of Digital Natives: A Developing Country Perspective. Plos One, 16(4), e0249495. https://doi.org/10.1371/journal.pone.0249495

Sudrajad, A. I., Tricahyono, D., Alamin, A., Zuwardi, Yulianti, E., Irnayenti, Ahmad, A., & Rosmawati, W. (2023). The Role of Digitalization Performance on Digital Business Strategy in Indonesia MSEMs. International Journal of Professional Business Review, 8(6), e02260. https://doi.org/10.26668/businessreview/2023.v8i6.2260

Sustrastanti, E., & Rachmawati, S. (2023). Pengaruh Budaya Organisasi Hijau, Modal Intelektual Hijau Terhadap Kinerja Perusahaan Dengan Inovasi Hijau Sebagai Variabel Moderasi. Jurnal Ekonomi Trisakti, 3(2), 2349–2358. https://doi.org/10.25105/jet.v3i2.16982

Tulungen, E. E. W., Saerang, D. P. E., & Maramis, J. B. (2022). Transformasi Digital?: Peran Kepemimpinan Digital. Jurnal EMBA?: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(2), 1116–1123. https://doi.org/10.35794/emba.v10i2.41399

Wang, X., Gu, Y., Ahmad, M., & Xue, C. (2022). The Impact of Digital Capability on Manufacturing Company Performance. Sustainability, 14(10), 6214. https://doi.org/10.3390/su14106214

Wangi, C. W. S., & Achdiat, I. (2022). Penilaian Tingkat Kapabilitas Pengelolaan Inovasi Pada Saluran Penjualan Digital Perusahaan Jasa Transportasi Udara Di Masa Pandemi. Techno Com, 21(3), 543–553. https://doi.org/10.33633/tc.v21i3.6238

Waskito, S.2023. Terampil Mengolah Data Regresi, Path Anaysis, Structural Equation Model Denggan SPSS & Amos (Revisi, Vol. 2). CV Alfabeta.

Wijoyo, A., Sari, D. P., Rahmah, A. A., Saragih, B. J., & Damanik, Y. Z. (2023). Peran Sistem Informasi Manajemen Pemasaran di PT Pos Indonesia. Sammajiva, 1(4), 359–365. https://doi.org/10.47861/sammajiva.v1i4.579

Wolor, C. W., Solikhah, S., Fidhyallah, N. F., & Lestari, D. P. (2020). Effectiveness of E-Training, E-Leadership, and Work Life Balance on Employee Performance During COVID-19. Journal of Asian Finance Economics and Business, 7(10), 443–450. https://doi.org/10.13106/jafeb.2020.vol7.no10.443

Yang, X., Pan, L., Song, A., Ma, X., & Yang, J. (2023). Research on the strategy of knowledge sharing among logistics enterprises under the goal of digital transformation. Heliyon, 9(4), e15191. https://doi.org/10.1016/j.heliyon.2023.e15191

Yu, J., & Moon, T. (2021). Impact of Digital Strategic Orientation on Organizational Performance Through Digital Competence. Sustainability, 13(17), 9766. https://doi.org/10.3390/su13179766

Zai, I., Yulianti, Y., Feblicia, S., Aqmi, A. L. Z., & Rahmah, A. F. (2022). Analisis Pengaruh Peningkatan Kinerja, Incoterms, Transportasi, Distribusi, Keterlibatan TPL Dan Manajemen Risiko Terhadap Aktivitas Logistik. Jurnal Sosial Teknologi, 2(3), 225–238. https://doi.org/10.36418/jurnalsostech.v2i3.304

Zamrudi, Z., Wicaksono, T., Melda, M., Zamilah, E., Khuzaini, K., & Badjie, G. (2024). Assessing Digital Literacy Among Young Professionals: A Research Mapping Review in the Context of Knowledge Workers. 4, 70–78. https://doi.org/10.31098/bmss.v4i2.902

Zhu, X. (2024). Information Technology Capability, Digital Transformation Strategy and Digital Innovation Performance: Basis for Digital Transformation Development Framework. International Journal of Research Studies in Management, 12(1). https://doi.org/10.5861/ijrsm.2024.1014

Zikri, N., Djamaludin, & Reni Amaranti. (2024). Rekayasa Ulang Proses Bisnis Pengiriman Paket di Divisi Logistik Processing Center PT. POS Kota Bandung. Bandung Conference Series: Industrial Engineering Science, 4(1), 169–180. https://doi.org/10.29313/bcsies.v4i1.10707

Downloads

Published

2025-10-22

How to Cite

Sirait, R., Waskito, S. K. ., & Lestiani, M. E. . (2025). The Influence of Digital Transformation, Logistics Transformation and Digital Literacy on Business Process Innovation and its Implications on Company Performance PT POS INDONESIA . Dinasti International Journal of Education Management and Social Science, 7(1), 731–744. https://doi.org/10.38035/dijemss.v7i1.5359

Most read articles by the same author(s)