HASIM, Muhammad Asyraf; FIKRI ISHAK, Mohd; ABDUL HALIM, Nurul Nadia; HJ AHMAD, Arman; SUYATNA, Putu Ngurah. MEDIA RICHNESS ON INSTAGRAM INFLUENCES TOWARDS CONSUMER PURCHASE INTENTION: EXPLORING THE MODERATING EFFECT OF BRAND EQUITY. Dinasti International Journal of Education Management and Social Science, [S. l.], v. 1, n. 6, p. 1001–1011, 2020. DOI: 10.31933/dijemss.v1i6.556. Disponível em: https://www.dinastipub.org/DIJEMSS/article/view/556. Acesso em: 12 jul. 2026.