1.
Hasim MA, Fikri Ishak M, Abdul Halim NN, Hj Ahmad A, Suyatna PN. MEDIA RICHNESS ON INSTAGRAM INFLUENCES TOWARDS CONSUMER PURCHASE INTENTION: EXPLORING THE MODERATING EFFECT OF BRAND EQUITY. DIJEMSS [Internet]. 2020 Oct. 11 [cited 2026 Jul. 12];1(6):1001-1. Available from: https://www.dinastipub.org/DIJEMSS/article/view/556