Needs Analysis for Developing Ciputrawangi Agrotourism in Sumedang Regency: An Integration of SWOT Analysis, AHP, and Linear Regression

Authors

  • Nataliningsih Nataliningsih University of Winaya Mukti, Sumedang, Indonesia
  • Gijanto Purbo Suseno Indonesia Cooperative University Sumedang, Indonesia
  • Gumoyo Mumpuni Ningsih Muhammadiyah University of Malang, Malang, Indonesia
  • Ilham Nukmanul H University of Winaya Mukti, Sumedang, Indonesia

DOI:

https://doi.org/10.38035/dijemss.v7i4.6645

Keywords:

Ciputrawangi Agrotourism Development, Agrotourism Development Strategy, SWOT AHP Analysis, Aggressive Growth Strategy, Sustainable Community Development

Abstract

This research examines the development requirements of Ciputrawangi Agrotourism in Sumedang Regency using SWOT, AHP, and linear regression to formulate sustainable strategies. The site boasts natural attractions like scenic waterfalls, gardens, and convenient access, bolstered by internal strengths such as parking spaces and basic amenities, alongside external opportunities from community backing and rising regional income. Data from seven respondents (village head, managers, traders, and visitors) yielded IFE scores of 3.04 and EFE scores of 2.98, positioning it in Quadrant I (aggressive growth strategy). AHP prioritized six strategies: enhancing facilities, boosting promotion, and environmental conservation. Linear regression indicates that strengths and opportunities significantly mitigate threats (R² = 0.78), affirming the viability of Ciputrawangi Agrotourism.

Author Biography

Gijanto Purbo Suseno, Indonesia Cooperative University Sumedang, Indonesia

Dr. Gijanto Purbo Suseno, SE, MSc, was born in Purwokerto on April 25, 1962. He lives in Bandung and is currently a lecturer at the Indonesian Cooperative University (Ikopin University) since 1988. He holds a Bachelor's degree in Economics from Unsoed, majoring in Management; Diploma in Agriculture Management (Nordic Agricultural College, Denmark); MSc in Agriculture Management (University of Ghent, Belgium); Doctorate in Educational Management (Uninus). He has also attended courses, training courses, workshops, and field practicals, including: Field Practical in Cooperative Area (Denmark); Entrepreneurship; English and Informatics Technology Training (Kuching, Malaysia); Cooperative Teacher Competency Improvement Program (Indonesia); and English and IT Workshop (Indonesia). He currently teaches the following subjects: Educational Management, Marketing Management, Human Resource Management, Consumer Behavior, and Economics. In addition to lecturing, he also conducts research and studies, serving as a consultant, resource person, and facilitator, particularly in educational and training activities related to the empowerment of SMEs and cooperatives. Some of his experiences include: partnering with lecturers at other universities, receiving a science and technology grant for the community, and a competitive grant from the Directorate General of Higher Education (Dikti). He served as a member of the Ministry of Cooperatives and SMEs HR Training Standardization Guidebook. He also served as a facilitator for training organized by government and private institutions. He served as a member of the Problematic Cooperative Handling Team of the West Java Provincial Cooperatives and SMEs Office, and as a member of the BRIN Collaborative Research Team with Ikopin University, studying the PPKS Bill. Several of his research findings have been published in national and international journals, as well as book chapters. His completed books include: 1) Agribusiness Strategic Management; 2) Marketing Systematization (Planning, Implementation, and Control); 3) Community Education and Empowerment: Human Resource Transformation in Sustainable Development in the Digital Era.

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Published

2026-05-12

How to Cite

Nataliningsih, N., Suseno, G. P., Ningsih, G. M., & Nukmanul H, I. (2026). Needs Analysis for Developing Ciputrawangi Agrotourism in Sumedang Regency: An Integration of SWOT Analysis, AHP, and Linear Regression. Dinasti International Journal of Education Management and Social Science, 7(4), 4023–4033. https://doi.org/10.38035/dijemss.v7i4.6645

Issue

Vol. 7 No. 4 (2026): Dinasti International Journal of Education Management and Social Science (April - May 2026)

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Copyright (c) 2026 Nataliningsih Nataliningsih, Gijanto Purbo Suseno, Gumoyo Mumpuni Ningsih, Ilham Nukmanul H

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